Who We Are
Orange Cone Agency (formerly Luminaria Media & Public Relations) is an Austin-based, full-service communications firm that works to create impactful results for its clients, combining hard work, sound strategy, and a genuine joy in what we do.
We offer consulting/strategy, writing, media relations, social media/digital strategies, event planning, branding, and general dot connecting.
We’ve worked with a range of amazing clients since launching in 2006, including Fortune 500 companies, entrepreneurs, authors, non-profit organizations, restaurants, and experts in various fields. The scale of our campaigns range from full national campaigns to regional ones to finite projects focused on specific events and local markets.
What We Do
Our media relations and social media outreach philosophy—still at the heart of what we do as an agency—is that the publicist should serve as a liaison between the client and the media, and our campaigns are specifically orchestrated to deliver the resonance, responsiveness, and targeted approach that journalists favor in their dealings with publicists.
Our consulting, writing, and strategy services either function as components of campaigns we conduct for clients, or give those who seek to execute their own outreach programs the tools and strategy to do so.
In our media outreach work, we’ve placed clients with to media outlets, inclduing the Associated Press, Bon Appetit, Food Network, Fox News Channel, Latino USA, Los Angeles Times, National Public Radio, Newsweek, the New York Times, Reuters, USA Today, and the Wall Street Journal. Our media outreach is based on sound PR principles: know what the media is covering, find ways in with our clients sync with their coverage needs, and reach out to them with a respectful persistence.